How does this work?


Who is Nerdy Swot?

I am Dr Kerri O’Donnell.  My background is generally categorized as being in entertainment and business and education, but I have many interests.  I’m a proud learner, and I will be one forever.  You can read about me by hovering over my picture in the side-bar of the pages in this site, or by visiting my LinkedIn or personal blog pages.  After 25 years in universities, it’s time for me to pay it forward and help others.

But I am not the only Nerdy Swot.  Maybe you’re one too.  Or maybe you’d like to be.  This site is for all of us.

I hope that we will build a community here, together, that is inclusive, celebratory and useful.

How Nerdy Swot’s aspirations are Funded

In 2017, I exited the world of tenured academia to focus on writing full-time, and the largest part of that writing is the How to be a Nerdy Swot book, which is planned for publication in 2018.  There are several follow-up books in the planning pipeline.

This means that the first book, and this site, are not funded by an academic (or other) salary. Nor will they be funded by grants because, as a business academic, I am determined that Nerdy Swot will walk the talk to demonstrate that creative and genuine educational pursuits can be commercially self-sufficient, ethical and sustainable.  This means having to source an income to pay my rent until I’ve written a large and popular enough catalog of books to make the on-going project self-sufficient.

So far, I have set up two income streams for Nerdy Swot.  Both are relevant to the project, and are easily integrated into the activities I had already planned to do, and the content I had already planned to create.

Most importantly (because did I mention I’m a CFE?), these streams will never (ever) involve ripping anyone off by selling non-existent, irrelevant, or poor quality stuff.

I want people to love Nerdy Swot, and everything it stands for.

The first form of income is from advertising.  Not from just anyone though – only Amazon.  The official blurb is “I am a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means to earn fees by linking to and affiliated sites”.

A lot of the content on this site will not be related to Amazon or any type of commission at all.  However, it will often be relevant to write about books (of course), and in those cases, if that book is available on Amazon, I will add my affiliate link to it.  And, if you buy a product via one of those links, I will receive a small percentage as advertising commission.  That helps fund this site.  Not much, but every little bit helps.

The second form of income is from Nerdy Swot swag.  In contrast to affiliate advertising, this is all about Nerdy Swot.  I designed it at a time when I was thinking about ‘owning it’ and being proud to identify as someone who loves to learn.

The swag is original and exclusive to Nerdy Swot. Our drop-ship supplier (Teespring) handles secure payments, has expert manufacturing and delivery systems, and provides great customer support.  Some people have complained about plagiarized designs on Teespring, but that’s the fault of some unethical individual vendors; not Teespring. So that you know what’s swot, I will set up a special gallery. If you like, you can read more about Teespring under the product information on the store site.

Nerdy Swot swag is the main source of funding for Nerdy Swot, so if you like it, get into it!

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